What a small business website needs

Most small businesses need fewer pages than they think. A home page that says what you do and for whom, one page for each main service, an about page that shows who is behind the business, and a contact page. Everything else is optional, and each extra page is more to keep accurate.

What the site should do

• Explain the business clearly in the first few seconds

• Load quickly and read well on a phone, where most visitors arrive

• Offer one obvious next step, such as calling, booking or sending a message

• Show real details: who you are, where you work and how to reach you

• Be easy for you to update yourself

• Be set up so search engines can understand it, with clear titles, headings and a sitemap

What to prepare before starting

The work goes faster when a few things are ready: a short description of each service, any photos you own, your logo and colors if you have them, and a list of the questions customers ask most. If the logo and colors are not settled yet, brand identity design can be done first or in the same project.

Built for your kind of business

Different businesses need different things from a site. We have written guidance for restaurants and cafes, contractors and home services, salons and spas, medical and dental practices, law firms, accountants and financial advisors, fitness and wellness studios, real estate, photographers and creative studios, nonprofits, e-commerce brands and startups. The broader service is described under web design.

Working together remotely

Lemurian Studios works with clients anywhere in the United States. Planning, design reviews and launch happen online, so your location does not change the process or the result.

Common questions

How many pages does a small business need?

Usually a home page, a page for each main service, an about page and a contact page. A journal or blog is worth adding once you have useful things to say and time to keep publishing.

What does a small business website cost?

It depends on the number of pages, how ready the text and images are, and any special features. We agree the scope first and give a price against it.

Can I update the site myself?

Sites are designed and built in Framer, so common changes can be made in the editor without a developer.

Related services

• Logo design: marks that work at every size

• Website redesign: a new site that keeps what already works

• Framer web design: sites you can edit yourself

• Technical SEO: crawling, indexing and speed

• Web design in all 50 states: how we work with clients anywhere in the US

To talk about a website for your small business, get in touch or email [email protected].