When a website needs a redesign

• It looks dated next to the competitors your customers compare you with

• It is hard to read or use on a phone

• Pages load slowly, especially images and video

• You cannot change the text or add a page without hiring a developer

• The business has changed, but the site still describes the old one

• Visitors arrive but do not call, book or send a message

Redesigning without losing your search visibility

The biggest risk in a redesign is losing pages that search engines already know. The safeguards are straightforward: keep the same addresses where possible, redirect old addresses to their new equivalents when they must change, carry over titles and descriptions that already work, keep the content that earns visits, submit the new sitemap in Google Search Console and check indexing after launch. Our SEO services include this kind of launch check.

What a redesign covers

• A review of the current pages: what each one is for and which ones people actually visit

• A new page structure and layouts, designed for the phone first

• Tighter or rewritten text where the current wording is unclear

• Redirects from old addresses to new ones

• Page titles, descriptions, headings, structured data and a sitemap

• Launch checks for speed, accessibility and indexing

Redesign or a fresh start?

If the site's problems are mostly layout, speed and clarity, a redesign is enough. If the logo, colors and voice are also out of date, it is often cheaper to settle them first with brand identity design and then build the new site on top. Our web design page explains what a new site involves from scratch.

Working together remotely

Lemurian Studios works with clients anywhere in the United States. Planning, design reviews and launch happen online, so your location does not change the process or the result.

Common questions

Will I lose my Google rankings?

No one can promise a redesign will not change rankings, and a temporary dip is common. Keeping addresses stable, redirecting changed ones and keeping content that already performs reduce the risk.

Can I keep my domain name?

Yes. The domain stays yours. Moving the site means pointing the domain at the new one.

Can I edit the new site myself?

Sites are designed and built in Framer, so text, images and new articles can be changed in the editor without a developer.

Related services

• Technical SEO: crawling, indexing and speed

• Framer web design: sites you can edit yourself

• Small business web design: the pages a small business actually needs

• Web design in all 50 states: how we work with clients anywhere in the US

To talk about redesigning your website, get in touch or email sam@lemurianstudios.com.