Web design / Philadelphia, PA
Skip the sales pitch
Philadelphians are quick to spot a sales pitch and slow to forgive one. A website stuffed with “premier” and “solutions” reads to a Fishtown homeowner like a car dealership ad, so they close the tab and ask a neighbor instead.
That’s good news for a decent business. The sites that work here say what you do, show real jobs and real people, and sound like the owner talking. Most of the work is cutting.
Rowhouses, roofs and the trades
Much of the city’s housing is rowhouses, plenty of them a century old, and that shapes what contractors sell: party-wall repairs, flat roofs, basement waterproofing, gut renovations where nothing is square. A general “home improvement” site misses all of it. The roofer with a page about flat roofs on South Philly rowhouses gets the call from the person standing under a leak in Point Breeze.
Before-and-after photos matter more than slogans, so we set them up as a gallery your crew can add to from a phone. Our contractor guide covers what else a trades site needs.
Eds, meds and the practices around them
Penn, Drexel, Temple and Jefferson, and the hospitals attached to them, anchor the city’s economy. Around them sits a long tail of private practices: dentists, physical therapists, counselors, specialists who left a hospital system to open an office in Rittenhouse or Chestnut Hill. Patients pick between them on insurance, location and whether they can book online. Put those three where nobody has to scroll for them. Our page on medical and dental sites goes further.
Center City’s tired sites
The law and accounting firms downtown have a different problem. Their sites were often built a decade ago and touched since only to remove departed partners. A website redesign usually helps more than starting from nothing, because the content is mostly there and it’s the structure that’s worn out.
City or suburbs: decide on purpose
Montgomery, Bucks, Delaware and Chester counties together hold more people than the city. The Main Line towns along the old rail line (Ardmore, Bryn Mawr, Wayne) feel nothing like Doylestown or Media, and South Jersey across the bridges, around Cherry Hill and Haddonfield, is its own world again. New Castle County in Delaware and Cecil County in Maryland are in the metro too, mostly as commuter territory.
If your work happens mostly in the suburbs, say so. Then build pages for the places that count, because a Bucks County deck builder who calls himself a “Philadelphia” business is hiding from the customers most likely to hire him.
There’s no Philadelphia office to visit. We work remotely, with calls in Eastern Time, and each design review lands as a link, easy to check from a job site in Fishtown.
Two questions we expect from Philly
Is it worth having pages for South Jersey?
If a real share of your jobs come from Camden, Burlington or Gloucester counties, yes. People there search with their own town names, and plenty of them add “NJ” to the end so they don’t get results from across the river. One honest page per area you actually work in, backed by basic local SEO, does more than a long list of towns.
We already have a site. Can you just fix it?
Often, yes. If the content is sound, we can rebuild the structure and design around it in Framer and leave the parts that work alone.