Web design / Memphis, TN
State lines on the commute
Head south from downtown on I-55 and you’re in Southaven before the coffee cools. Cross the Hernando de Soto Bridge and you’re in West Memphis, Arkansas. Three states inside one short drive is an unusual map, and for many Memphis businesses it shapes the whole job.
Take an HVAC company or an electrician. Working across that map means separate state licensing boards, different permit offices and customers who want to know, before anything else, if you’re licensed where they live. That answer belongs high on the homepage, in plain words, with the license numbers you’re happy to publish. Burying it on an About page costs calls. Our contractors guide covers the rest of what a trade site needs.
Sales and quotes get the same treatment. If your prices or service area change when you cross into Mississippi, say so; customers in Olive Branch would much rather find out on the page than on the phone.
A city that works the night shift
FedEx’s hub at Memphis International Airport sorts packages through the night, and around it the region has built up warehouses, trucking yards and distribution centers, a lot of them on the Mississippi side in Olive Branch and Southaven. That economy runs on companies most people never see: third-party logistics firms, staffing agencies, forklift and dock-door repair, freight brokers, pallet suppliers.
Their websites have two audiences, and most of them serve neither well. The first is a logistics manager comparing vendors, who wants capabilities, coverage, certifications and a quote form that asks the right questions. The second is someone looking for work, often on a phone after a shift, who wants to know the pay, the hours and how to apply without creating an account. A careers page that treats that person with some respect is one of the cheapest improvements a staffing company can make. Both audiences are part of what web design means here.
May, Beale Street and the visitors
Memphis in May takes over the riverfront calendar for the month, and the barbecue contest brings teams and crowds from all over. Add Graceland, Beale Street and the National Civil Rights Museum at the Lorraine Motel, and there’s a steady flow of visitors who know the city’s name and very little else. Restaurants, tour operators and hotels serving them need the address, hours and booking up front, with the history kept short. Menus and reservations get their own treatment in the restaurant guide.
Inside Shelby County, and north of it
Inside Shelby County, the suburbs hold on to their own identities with some determination. Germantown and Collierville read as their own towns. So do Bartlett and Cordova, and locals search by those names rather than by Memphis. North of the county line, Tipton County has Covington and Munford, and Fayette County to the east is quieter still. A business based in Midtown that does good work in Collierville should say so on a page that’s actually about Collierville. We’ll help you decide where that’s worth it as part of the SEO planning.
We work from outside Memphis, with no office in town, and keep calls on Central Time. A warehouse manager can look over a design round at shift change, and by launch your own team knows how to update the site.
A Memphis question
We’re licensed in Tennessee and Mississippi but not Arkansas. How should the site say that?
Directly, near the top, and again on your contact page: which states you work in and which you don’t. A customer in West Memphis who can’t hire you should learn that in five seconds, and a customer in Southaven should see straight away that you can come.