Web design / Dallas, TX
Someone in procurement is reading this
A lot of Dallas businesses sell to other businesses, and plenty of those buyers are large companies with vendor lists, compliance forms and a person whose whole job is to check you out before anyone signs. That person opens your website in a browser tab during a meeting. They aren’t looking for personality. They’re checking who runs the firm, what it actually does, where it’s based, and whether the phone number reaches a human.
Most B2B sites in this market fail that check in small ways. The team page shows first names over stock photos. Services are listed as abstract nouns (“Solutions”, “Capabilities”) with nothing underneath that a buyer could repeat to their boss. The contact form wants eleven fields. None of it is fatal alone; together it reads like a company that might not be around next year.
What a Dallas B2B site should get right
Start with the sentence your best salesperson uses on the phone and make it the homepage headline, nearly word for word. Give each service its own page, written so a buyer could forward it to a colleague without adding a note. Use full names, real roles and actual photographs on the team page. If you work in a regulated field, the credentials belong where people look for them, not in a PDF three clicks deep. Our notes on accountants and financial advisers and law firms go further, since Dallas has a great many of both.
Design still matters here, just differently. A consultancy pitching a Fortune 500 company doesn’t need animation. It needs type that looks expensive and a layout that holds together when someone projects it onto a conference-room screen. When a business has outgrown its first logo, we’ll usually suggest doing the brand identity and the website together, so the pitch deck, the site and the business card finally agree with each other.
The northern suburbs search for themselves
Much of the metro’s office growth has moved north, up the Dallas North Tollway and US-75 into Collin and Denton counties. Plano has Legacy West and a cluster of corporate campuses. Richardson has carried the Telecom Corridor name since the late eighties, and Frisco and McKinney keep filling in beyond both.
People who live and work up there search in those city names. A Frisco parent looking for a pediatric dentist types “Frisco”, and an operations manager in Richardson hunting for an IT contractor may never add “Dallas” at all. If your work happens in those places, name them where it counts: page titles, the first line of a service page, the address block. Rockwall and the towns around Lake Ray Hubbard behave the same way to the east, and so do Waxahachie and the rest of Ellis County to the south.
The Dallas that isn’t in an office park
Not every business here has a purchasing department on the other end. The restaurants in Bishop Arts, the venues in Deep Ellum and the boutiques along Lower Greenville have customers who decide while they’re already out for the evening. For them the page has to show the menu or the hours at a glance and then get out of the way.
Each fall the State Fair fills Fair Park for weeks, and the places nearby need to change their hours and specials that same afternoon, on their own site rather than only on Instagram. Every site we build is handed over in Framer, so a menu, a price or a team bio is a job for whoever on your staff is comfortable with a laptop.
Reviews between meetings
We don’t keep a Dallas office. The work runs remotely and calls keep to Central Time; every design round is a shared link, so you can look at it in the elevator between two meetings and send notes before the next one.
Questions we’d expect from Dallas firms
Our sales team sends the website before every pitch. What should the homepage do?
Answer what a buyer wants settled before the call: what you do and who they’ll be dealing with. Put one specific example of the work near the top. A testimonial with a full name and title beats a strip of client logos with no context.
We’re based in Plano. Should the site say Dallas at all?
Say both, honestly. Lead with Plano if most of your customers are nearby, and mention the wider Dallas area for buyers coming from farther out. Pretending to be downtown when you aren’t helps nobody.