Web design / Denver, CO
The morning after a hailstorm
Hail season on the Front Range runs through late spring and summer, and after a bad storm half of Aurora and Lakewood goes looking for a roofer on the same morning. What they find is a page of nearly identical websites, a good number of them belonging to out-of-state crews who followed the storm in. The local company with a real address, photos of its own trucks and an honest explanation of how insurance claims work has an advantage it often wastes.
That explanation matters more than anything else on the page. A homeowner in Highlands Ranch who has never filed a hail claim wants to know what happens first, who calls the insurer, whether you’ll inspect for free, and whether you’ll pressure them to sign before the adjuster shows up. Answer those in plain sentences and you’ve done more than any carousel of five-star reviews could. Our contractors guide shows how we’d lay that out.
Ten counties, and some of them are mountains
The metro is bigger than most people picture. Denver is its own city and county, ringed by Adams, Arapahoe, Jefferson, Douglas and Broomfield, the suburbs people usually mean when they say Denver. But the official metro also climbs into the mountains. Clear Creek County has Idaho Springs and Georgetown on I-70; Gilpin County has the casinos in Black Hawk and Central City; Park County reaches up US 285 past Bailey to Fairplay. Out east, Elbert County is ranch land around Elizabeth and Kiowa.
Those places need different websites. A restaurant in Idaho Springs sells mostly to people driving through on ski weekends, many of them with patchy signal in the canyon, so its site should load fast and lead with hours, parking and the wait. A dentist in Centennial sells to neighbors five minutes away and needs to show up for Centennial, Englewood and Greenwood Village. One template can’t do both jobs. A site built around one town’s searches, with SEO work that names the places you actually serve, will do more for you than a generic Denver page.
South on I-25: the Tech Center
The Denver Tech Center and the office parks around it are full of companies selling to other companies: software, engineering, financial services, and suppliers to the aerospace employers around Littleton. Their buyers read carefully, at a desk, often with a colleague looking over their shoulder, and they’ll judge you on whether your site explains the work without buzzwords.
For those firms we usually start with brand identity, because a B2B company with three different logos floating around its sales decks has a bigger problem than its homepage. Then the site: clear service pages, a few case descriptions in your own words, and a contact form that asks enough to qualify a lead without scaring it off. Accounting practices and advisers along that corridor should look at our guide for financial firms.
How we’d work with you
Everything runs remotely, with calls kept on Mountain Time. Each design round goes to your phone, so you can look it over from a job site in Parker, and once the site is live your own people make the small changes in Framer, whether that’s a new crew photo or a spring promotion.
Asked in Denver
Should a roofing company have a separate page about hail claims?
Yes. It’s the question people are actually typing after a storm, and a page that walks through the claim process in order gives them a reason to call you and not a crew from three states away. Keep it free of promises about what insurers will pay.
We’re in Evergreen and most customers come up from Denver. Which do we target?
Both, on different pages. Your homepage should say where you are, because people searching nearby want a local business. A second page aimed at Denver visitors can cover the drive, parking and why the trip is worth it.